B2B Integrated Marketing

Integration is what defines our business model

With the development of our high-performance marketing model, based on the integration of skills in various disciplines, technologies, and on-line and off-line communication channels, Exo is considered a pioneer in the field of B2B marketing.

MULTI-DISCIPLINARY SKILL INTEGRATION

Marketing, being a multi-disciplinary science, not only requires a mastery of all strategic marketing skills, but also the mastery of many complementary skills in connected disciplines. It's that which allows for high-performance, results orientated, and successful B2B marketing practices. Those skills are: Strategic marketing and management, Market research, Direct marketing, Internet marketing, Social marketing, Marketing communications, Media relations, Sales, and Customer service.

TECHNOLOGICAL INTEGRATION

For fundamental reasons, today's marketing can't do without information technology (IT):

• The evolution of IT through the '90's and into the millennium allowed marketing professionals to considerably increase the precision of their analyses by taking advantage of databases and information systems to design precisely targeted and highly effective strategies.
  
  
• With the arrival of the Internet, information technology has allowed marketing efforts to reach wider and further than ever before. Integrating the Internet into a marketing strategy has become an unavoidable activity.
  
  
• Finally, IT has allowed all conscientious managers to measure the results of their efforts. IT permits continuous improvement and the ability to install measuring mechanisms that calculate marketing return on investment.

As marketing professionals, we have developed our model by integrating IT specialists into our team in order to practice measurable and effective B2B marketing.

MULTI-CHANNEL INTEGRATION

No one can deny that the Internet opens up enormous communication and distribution possibilities for businesses. However, the success of a company's Web-based marketing efforts depends on the integration of those strategies with the whole of their marketing plan and all other efforts made through traditional channels. Exo has developed their business model based on that principle: service offers that are balanced and that take advantage of all the possibilities of on-line and off-line communication channels.

This model has proven itself over time and describes the fundamentals of our professional practice. Many B2B businesses have experienced success thanks to this way of doing business and can testify as to its effectiveness.