B2B Integrated Marketing

Testimonials

The following testimonials were not gathered by Exo. In order to avoid all bias, and to guarantee the neutrality of the answers, we hired an external firm to ask our clients what they thought of us. "What's good for our clients is also good for us". Same principles, same methodology: Semi-structured interviews conducted over the phone using a discussion guide.

We'd like to share with you the reasons why certain people prefer to work with Exo.

A DIFFERENT APPROACH

I really enjoyed their approach. It's very different compared to what's being done out there, very refreshing; they don't come in and pretend to know everything.

They don't simply make a sales speech focused on "Look how good we are", instead they simply said "Trust us". First, they established a relationship, a bond of confidence and trust, and once that was established, it's their actions that demonstrated just how good they really are.

Caroline Forest, V-P, Communications & Marketing
Harnois

CLEAR, NEAT, AND PRECISE

They came to us with precise, very precise, suggestions, and it wasn't 800 recommendations either. It was a number of recommendations that we were actually able to apply without turning our entire operation upside-down. It was well done, nicely condensed, efficiently presented, prepared in-depth; and, to be honest, it was very intelligent what they had for us in those reports.

They really get to the bottom of things; they don't simply do an overview. Everything is documented; they review everything available, they go after articles written about our sector of activities and they really put an effort into understanding our market: the ups and downs, the trends and tendencies, they delve deep to understand everything there is to understand about the subject matter at hand. They really but some brain power into it: They think a lot about our situation and don't simply arrive with a bunch of self-evident simplistic suggestions.

Jean Éthier, President
IMS

THE FLEXIBILITY OF A SMALL STRUCTURE

Exo understood our business and quickly understood our needs. Another aspect that is very important for me is the relatively small size of their company. In the past, we've worked with larger marketing firms but decided to stop. The large marketing firms were not nearly as flexible, were considerably more expensive, they didn't understand our market, the quality of their products and solutions was inferior, and they didn't deliver what we asked of them on time.

Denis Lavoie, V-P, Sales and Marketing
Philips Lumec

EXO'S HONESTY

I was looking for a marketing firm that could help us with a task in a very precise customer retention program we were about to implement. I met with three firms; Exo was one of them. With Exo, something clicked, their approach, the people themselves, I really enjoyed the first impression they made. The customer retention program we were implementing was cancelled. It was Exo's suggestion to cancel it. They helped us understand that we still had a lot of homework to do before implementing a program of that kind. And that's how our relationship began.

Sylvain Blais, Marketing Director
Groupecho