Positioning Research
Positioning research allows you to discover where exactly in the market you are situated compared to your competition, as well as discovering what makes you different. It can also be used to measure if the positioning desired by your business corresponds to the real positioning as it is perceived by your target clientele.
This helps you to determine if the positioning you currently have is effective, if you're the only one to have it, and if there are any free communication axes in your industry that are not used by your competitors, etc…
 Also see: Positioning Research in our Accomplishments Section
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