B2B Integrated Marketing

Product Launches

Our turnkey product launch service was designed to increase the commercial success of your products or services. This tried and true program, proven over numerous campaigns, aims to maximise the return on your R&D and marketing investments.

Too often, product launches result in failure:

• 20% to 25% in the industrial sector
• 30% in the service sector
• 70% to 95% in the high-tech sector

Considering the risk associated with the introduction of a new product or service, it is imperative to do things properly right from the start in order to maximise on your investments.

The tangible benefits of our program:

• It increases the short term awareness of your product
• It shortens the sales cycle
• It generates prospect for the sales force and intermediaries
• It reduces of the adjustments that need to be done to the product, not only in the launching phase, but also for the phases that come after.
• It provides a greater return on your investments in R&D and marketing

These are the steps of our turnkey program:

• Market and commercial research
• Strategy:
  • Strategic positioning
  • Creation of an integral launching strategy
• Market implementation
• Measuring results and optimising